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Topic » Marketing

There were 6 articles found under this topic:

1. 6 Practical Steps to Branding Your Business
   By Rajan SodhiWhat does branding really mean? There are a lot of different definitions floating out there, and way too many misconceptions. I define branding as the process with which you "define your company’s distinctive value, one that your customers desire and are willing to pay a prem ...
2. Getting Serious with Your Marketing Doesn't Mean You Have to be
   By Rajan Sodhi Delivering a “professional” image in your marketing doesn’t have to translate into being conservative, safe or conventional. In fact, these are the quickest routes to getting unnoticed. I think we’re all guilty of taking ourselves way too seriously, espec ...
3. How To Analyze Your Search Engine Competition
   By Chris Taylor Analyzing a competitor’s web site may seem like a big job. You should have the mindset that you are going to do this as a learning experience though. This will help you along your way when you may feel like giving up. Before you even begin to analyze a competitor’s w ...
4. Low Carb Ways to Stand Out at Trade Shows
   By Rajan SodhiImagine you are a newly launched box of cereal, made from whole grains and fortified to the rim with vitamins, iron and protein. You are low in sodium, low in sugar, low in carbs, yet very high in taste. In fact, no other cereal offers quite the same healthy mix you do to kick-star ...
5. SEO for Dummies - Demystifying Search Engine Optimization
   How to Get Your Site Ranked Higher on GoogleBy Rajan SodhiSearch Engine Optimization (SEO) is so often kicked around and many times misunderstood. Business people and marketers actively using the web as a source for promoting their products know of it, but not all are sure how to “optimize ...
6. Why Branding Matters in B2B Marketing
   By Jon MillerStrewn around my house are pens, coffee cups, calculators, USB memory sticks, and assorted swag from various companies I've met over the years. What is the purpose of all this stuff? Does having a leather portfolio with a vendor's logo on it make me more likely to buy their products ...